Maaz Ashraf — Software Engineer

Role

Senior Software Engineer

Email

itsmaazashraf@gmail.com

Phone

+92 311 5151006

Links

LinkedIn · GitHub

Summary

Results-driven Software Engineer with 5+ years of experience designing and deploying scalable, event-driven systems across identity, data, and enterprise SaaS platforms. Specialized in building high-performance APIs, distributed services, and cloud-native architectures using Node.js, TypeScript, SQL, and AWS. Proficient with Lambda, SQS, SNS, DynamoDB, and EC2 to ensure high availability, fault tolerance, and cost efficiency. Built a high-scale identity search system for 800M+ users using Elasticsearch with sub-500ms latency, and rearchitected critical backend services to reduce execution time by over 90%.

Core Skills

Languages

JavaScript, TypeScript, Python, SQL, Bash

Frameworks

Node.js, Nest.js, Express.js, Next.js, React.js

APIs

GraphQL, RESTful APIs

Databases

MongoDB, MySQL, PostgreSQL, DynamoDB

Version Control

Git, GitHub, GitLab, BitBucket

Cloud & DevOps

AWS (API Gateway, Lambda, S3, Cognito, EC2, SQS, EventBridge, CloudFormation, Athena, Step Functions), GCP, Docker, Kubernetes, Nginx, GitHub Actions, IaC

Experience

Sep 2023 – Present

Lead Backend Engineer — Revcloud / Alyson.ai

Identity-graph system to detect/enrich unconverted users; +30% leads, +20% CVR, +15% RPC, +$300K/quarter.
High-scale identity platform (800M+ identities) with Elasticsearch search delivering sub‑500ms results; +20% revenue.
Re‑architected intelligent router with AWS (Lambda, ElastiCache, CloudWatch, EventBridge); 1500ms → <300ms.
CSV onboarding with AI entity detection and 30+ connectors (Google, Meta, Salesforce, FreshSales); 70% manual reduction.
Search engine indexing 80M+ people and 100M+ locations; −70% latency, <500ms responses, +20% conversions.
Dataset management over S3 with Athena Express for low‑latency querying; CI/CD and IaC via GitHub Actions & CloudFormation.

Jul 2022 – Aug 2023

Senior Software Engineer — Nextbridge Pvt Ltd

Built enterprise HR automation platform; 70% improvement in recruitment efficiency.
Calendly‑style scheduling tool; removed third‑party dependency.
Attendance automation bot for hybrid/remote teams.
Modular NestJS/Node.js backend for multi‑portal SaaS; integrated Twilio, SendGrid, Stripe, HubSpot, Webflow.
Optimized MongoDB aggregates; >50% faster queries. Increased test coverage +25% with Jest/SuperTest.
Managed AWS (EC2, S3, Lambda, CloudWatch) and automated CI/CD with GitHub Actions; −60% manual deploy effort.

Jan 2021 – Jul 2022

Backend Engineer — TDC (The Dev Corporate)

Peoppl: employee engagement platform — gifting system, internal e‑store, certificate generation.
Transactional workflows for reward redemption, inventory, notifications; real‑time feedback and delivery.
Swvl: Freshchat module automation for customer query resolution; improved response time and reduced workload.

Selected Projects

Identity Graph System

Multi-strategy data collection for unconverted users; 30% increase in leads, 20% lift in CVR, 15% boost in RPC, generating $300K+ revenue per quarter.

High-Scale Search Engine

Elasticsearch-based system indexing 800M+ identities and 100M+ geo-locations; sub-500ms latency, 70% reduced search time, 20% lift in conversions.

Intelligent Router Service

Lambda-based re-architecture with ElastiCache, CloudWatch, and EventBridge; reduced execution time from 1500ms to under 300ms, 5% revenue increase.

CSV Onboarding Tool

AI-powered entity detection and schema mapping with 30+ automated connectors (Google, Meta, Salesforce, FreshSales); 70% reduction in manual intervention.

HR Automation Platform

Enterprise-grade solution for resume filtering, candidate tracking, interview scheduling; 70% improvement in recruitment efficiency.

Employee Engagement Platform

Peoppl digital platform with gifting system, internal e-store, and digital certificate generation for peer-to-peer recognition and rewards.

Education

BSCS

COMSATS University Lahore, Islamabad — Jan 2017 – Dec 2020

Location

Lahore, Pakistan